Remove CPC Remove POS Remove Search Engine Marketing Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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CPC (Cost Per Click) The cost of one single click on your ad or link. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results.