Remove CPC Remove MQL Remove POS Remove Search Engine Marketing
article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

CPC (Cost Per Click) The cost of one single click on your ad or link. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.