Hubspot

DECEMBER 22, 2020

It's important to understand the intent behind search terms, because you want to avoid keyword traps. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Ultimately, marketers should craft a surround sound search engine marketing strategy.

PPC 101

PPC Work Management SEO Top of Funnel 101

Anteriad

APRIL 25, 2023

These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84