Metadata

JANUARY 27, 2022

At face value, what you’re looking for in this answer are key terms such as cost per click (CPC), cost per lead (CPL) and click-through rates (CTR). If they stop short at CTR or CPL or the number of MQLS they’ve driven, they’re most likely not the best candidate (at least for us).

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Metadata

JANUARY 8, 2024

(Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.) Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. WOM: Word-of-Mouth. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. Learn more here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Metadata

JANUARY 5, 2022

The most people saw the campaign, it delivered the most leads, at both the lowest CPC and lowest CPL! Word of mouth has become the #1 channel in B2B marketing. The word of a customer will always carry more weight than the word of the company. Sweet, we have a winner!

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52