Cost per Acquisition, CPC, CPL and Word of Mouth

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

(Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.) Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPC: Cost-per-Click (See PPC).

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

60 Marketing Acronyms Every Industry Pro Should Know

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