Adobe Experience Cloud Blog

JANUARY 15, 2021

When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Adobe Experience Cloud Blog

JANUARY 15, 2021

When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 158

Social Media Media Paid Content Work Management 158

Martech Advisor

OCTOBER 15, 2019

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Contently

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59