Remove what-is-complete-crm
Remove Course Remove De-duplication Remove Resources
article thumbnail

What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

But what does good quality data look like? In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. The first of which was probably “data is the new oil.”

article thumbnail

Lead Optimization: 10 audience questions answered

markempa

” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

What is Customer Data Management? CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. Table of Content. 4 reasons why marketers need to prioritize CDM.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. What’s interesting and depressing is that our trust in everything measured in this study has diminished by almost exactly the same rate. Trust in newspapers?