What does ‘better data quality’ mean for marketers? And how do we get there?
Martech
MAY 22, 2024
But what does good quality data look like? In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. The first of which was probably “data is the new oil.”
Let's personalize your content