B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
Adobe Experience Cloud Blog
JULY 20, 2009
Tradeshows, industry associations, and seminars all remain relevant. We then promoted and distributed this content through low-cost media -- especially social media; feeding a Twitter account with blog posts, social releases, etc. For us, online plays an important role, but it's not the entire answer.
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