Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

MAY 18, 2017

More stakeholders than ever are engaged in enterprise buying decisions. According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

chiefmartech

JANUARY 31, 2018

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. I also had a Q&A with them on the topic of marketing, martech, and blockchain, below: 1. Why did the two of you develop this perspective on the future of blockchain in marketing and martech?

Digital Asset Management 79

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 79

Biznology

APRIL 11, 2013

In truth, brands have long been integral to the media as the advertisers who paid the lion’s share of the cost of newsgathering. Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Lost productivity is estimated to cost U.S. businesses $1.8

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 122

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100