SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. In systems constantly changing and improving to fulfill business objectives, connectivity and completeness of data sets can soon become broken and outdated if not appropriately managed. We’ve gone from worrying about the cost per data point to the ROI on data purchased.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

AUGUST 26, 2013

Unique identifier (to match and de-duplicate records). Fulfillment systems. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Promotion history (record of outbound and inbound communications). Customer service history. Gather up every crumb. Billing systems.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Zoominfo

MAY 18, 2022

These are the cross-functional responsibilities your RevOps manager needs to fulfill: Align sales, marketing, and customer success teams into a single collaborative RevOps team. ZoomInfo’s OperationsOS suite automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130