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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

If you are still struggling to make a profit with Facebook’s rising costs, you should give TikTok a try. You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. They cost $65,000 per day , which will get you 7.4 In the U.S., only 47.4%

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1