Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates. So what is MPP, and how does it affect publisher direct-sold deals?

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Single Grain

AUGUST 7, 2023

As a result, they: had a 450% CTR increase reached 6.8 video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52