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20 Benefits of Advertising via Online Channels

Single Grain

Dive Deeper: 8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy 4) It’s Great for Reaching a Wide Audience Online ads help businesses reach a global audience with their marketing message. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).

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How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Content Standard

Here are the primary options to choose from: Sponsored Content: Similar to other major social media networks, LinkedIn lets marketers boost native posts in the News Feed to get more engagement. Content can be boosted across desktop, mobile, and tablet devices based on cost-per-impression (CPM) or cost-per-click (CPC) pricing.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address.