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The Ultimate Guide to PPC

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Benefits of PPC. PPC-Related Terms You Should Know.

Paid Content 76
Paid Content PPC Cost Per Thousand Cost Per Click 76
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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch.

Paid Content 218
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218
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