Biznology

JULY 7, 2021

Lower CPM rates overall. CPM rates on CTV are higher, to be sure. Not to mention the cost—and quality—per lead. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. of their total SMB site traffic), despite running in just a couple of their focus markets.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Digital B2B Marketing

JUNE 7, 2012

SMB : Small and Medium Businesses. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPL : Cost per Lead.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

NetLine

JUNE 5, 2019

It’s all based upon NetLine’s unique position in the martech space as the largest B2B buyer engagement platform, via content-centric lead generation. While it might seem discouraging that users are taking longer to come back for more, marketers and sales orgs benefit from less repetition to achieve a marketing qualified lead.

Research 65

Research Lead Ranking Cost per Lead CPL 65

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. CAC: Customer Acquisition Cost. This metric determines how much it costs to capture and land a new customer. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CPL: Cost-per-Lead.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118