Outbrain

FEBRUARY 8, 2022

The combination of a creative campaign with world-famous personalities, like Roger Federer and Mike Horn, and the power of Outbrain’s Native Awareness+ suite enabled Switzerland’s national marketing and sales arm to achieve 75% campaign viewability and a CTR 2.3-times times the campaign benchmark. Read Switzerland Tourism success story.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. “CPM, CPC, and CPAs are going to go up. It’s prime for performance marketing.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

QuanticMind

DECEMBER 5, 2018

So, if you’re ready to start incorporating Bing PPC into your search engine marketing mix, here are seven important secrets for success. There are four main ways Bing can manage your bids for you: Enhanced CPC. Maximize clicks is available for search ad and Dynamic Search Ad campaigns. Target CPA.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Directive Agency

APRIL 15, 2022

As with SEO, these benefits do have their fair share of drawbacks to consider if a marketer is only focused on PPC. These drawbacks are mostly focused on cost. First, depending on the CPC (cost per click), targeting certain keywords can be very expensive, depending upon the competition surrounding the ad auction.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52