The Lead Agency

DECEMBER 6, 2021

This significant shift to digital adoption presents a number of opportunities for B2B businesses, namely lowering cost per acquisition, extending reach, and improving sales effectiveness. As customer retention tactics are so specific to each customer, there is no one-size-fits-all approach to what works.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DAGMAR Marketing

DECEMBER 31, 2018

Google Ads campaign structures can vary for a number of reasons and without a clear understanding of the tactics and strategies used to meet your goals, it can be easy to misinterpret how the campaigns have been built. Without conversion data, it’s impossible to determine accurate cost-per-lead or cost-per-acquisition.

PPC 40

PPC Cost per Lead Lead Scoring Lead Ranking 40

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84