Parse.ly

JULY 25, 2019

Robert Rose, chief content officer of the Content Marketing Institute, explained the real ROI of content based on where it falls financially: “As a business manager, you have two fundamental ways to make the company more valuable – financial and strategic. Some of it wasn’t very exciting, like cleaning up our CRM database.”

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Enterprise a CRM and email for businesses of all shapes and sizes, including our own. This episode features Richard Owen of Satmetrix.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84