Remove Correlation Remove Lead Nurturing Remove Linkedin Remove Salesforce.com
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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Most systems integrate well with SalesForce.com, but also others.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). InsideView also tells you who you are connected to in Facebook or LinkedIn. Not only do they build cool marketing campaigns but they can connect to your sales process.

Web 2.0 100
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. But often we’re looking at the metrics that correlate with revenue rather than tracking to actual money. Now it’s all about using lead nurturing to translate all this into sales-ready leads.