41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. This is very helpful for forecasting. . . #7:
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