The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?
ABM in Action
MAY 18, 2023
What they found was that when they weren’t focused on fit when generating MQLs, there was a lack of correlation between growth and MQL volume, and growth and revenue volume. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.
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