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The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?

ABM in Action

What they found was that when they weren’t focused on fit when generating MQLs, there was a lack of correlation between growth and MQL volume, and growth and revenue volume. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

for contacting prospects after collecting their opt-in responses to their email drip but discovered the open rate for these email contacts was very low. Changing the strategy to contacting prospects within 30 minutes of receiving their opt-in address dramatically increased open rates. Why Cold Calling Still Works.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Artificial intelligence (AI) Artificial intelligence, sometimes called machine intelligence, is intelligence demonstrated by machines compared to natural intelligence seen in humans. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Artificial intelligence (AI) Artificial intelligence, sometimes called machine intelligence, is intelligence demonstrated by machines compared to natural intelligence seen in humans. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.