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How to Survive the Next Google Algorithm Update

seo.co

In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. Some people might have the best intentions, but they jump the gun in their haste to reveal the scoop. De-indexing bugs and other glitches. Focus on intent.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services.

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How to Find & Fix Duplicate Content on Your Website

seo.co

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Duplicate Content Defined.

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Complete On-Site Technical SEO Checklist

seo.co

While there’s no direct correlation between creating a visitor sitemap and ranking higher in the SERPs, it will contribute to the overall success of your site. Ensure you don’t have duplicate site versions indexed in the search engines. Identify search intent for your pages that rank. This is intentional.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Optimize your robots.txt file.