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10 Tips for Running Effective Predictive Personalization Campaigns

FunnelEnvy

MARCH 17, 2020

While goals can vary widely, it is important that your goals are either revenue goals or events that correlate closely with revenue. You want to run campaigns on highly trafficked pages that correlate well to conversions and revenue (think product and pricing pages vs. community or blog pages). Goals are aligned to business revenue.

Lead Ranking 59
Lead Ranking Campaigns Top of Funnel Personalization 59
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The Reason Your B2B Website is No Longer Effective

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. We’re just looking for the machine to identify and correlate signals to outcomes.

Top of Funnel 40
Top of Funnel Marketing Websites Enterprise Management Effectiveness 40
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