Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Copyright © 2010 Tiecas, Inc. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

FEBRUARY 17, 2012

Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Copyright © 2008 Constant Contact, Inc. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Copyright © 2008 Constant Contact, Inc.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28