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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Advantages of Public Generative AI Tools Fast and inexpensive way to create content: Public AI tools like Bard and ChatGPT provide a convenient and cost-effective method for generating content. First, because models may have been trained on others’ copyrighted material.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.

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7 Components successful companies have in their social media governance plans

Oktopost

It helps establish the ground rules for using social media responsibly and effectively, in line with the company’s brand, positioning, and regulations. It also helps you adhere to legal requirements from standards regulating online data protection and customer privacy, such as GDPR and CCPA. Clear objectives are just as important.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?