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7 Components successful companies have in their social media governance plans

Oktopost

It helps establish the ground rules for using social media responsibly and effectively, in line with the company’s brand, positioning, and regulations. It also helps you adhere to legal requirements from standards regulating online data protection and customer privacy, such as GDPR and CCPA.

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What is Social Media Compliance, and What Does B2B Finance Need to Do to Comply?

Oktopost

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. The US: CAN-SPAM Act (sets the rules for commercial email) COPPA (Children’s Online Privacy Protection Act). CCPA California Consumer Privacy Act). FOIA (Freedom of Information Act).

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Depending on your brand, screen-recorded video ads are also effective. In response, countries globally have created privacy laws, such as Europe’s GDPR.

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Mastering Affiliate Marketing: A Comprehensive Guide for B2C and B2B

Orange Owl Blog

Cost-Effective : Paying commissions only on successful sales ensures a good return on investment (ROI). Best Practices for Affiliate Marketing Provide High-Quality Marketing Materials Equip your affiliates with effective marketing materials, including banners, product images, and pre-written content.