Remove Copyright Remove Cost Per Thousand Remove CPM Remove Opt-in
article thumbnail

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. I once opted in to receive emails from a financial institution to learn more about their loan instruments. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics.

article thumbnail

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Clicks Per Delivered - A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox. Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address.