Metadata

SEPTEMBER 22, 2021

The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. This conversion point is flawed and doesn’t account for the lower funnel metrics that matter to the business—like opportunities, pipeline, and revenue. How to calculate the real ROI of your Facebook ads.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. This conversion point is flawed and doesn’t account for the lower funnel metrics that matter to the business—like opportunities, pipeline, and revenue. How to calculate the real ROI of your Facebook ads.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Bluetext

MAY 8, 2023

While some acronyms are easy to remember and used casually in our day-to-day conversations, others are a little more obscure and sporadically used. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26