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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia.

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

That's because behind every purchase decision, there are several factors that help determine the optimal price, such as brand value, shipping costs, competitor prices, price elasticity, and more. This is from weekly and biweekly price fluctuations of elastic products. So how do you find the right price?

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Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices

Orange Owl Blog

HubSpot : HubSpot offers a value-based pricing model for its marketing, sales, and service hubs. Cons: Conversion Challenges: Converting free users to paying customers can be challenging, requiring compelling value propositions. Monetization Risk: Reliance on upselling may lead to revenue shortfalls if conversion rates are low.

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30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments. Jami is the Senior Manager of Content Strategy at HubSpot.

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30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Jami is the Senior Manager of Content Strategy at HubSpot. Rachel Ferrigno.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog.

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