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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. Was there too much content to wade through? Was the content badly indexed?

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How to Save the World - PKM An Update

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. Was there too much content to wade through? Was the content badly indexed?

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. TABLE OF CONTENTS (updated to Apr. Guerilla News Network. Bloglines My RSS Subscribers. About the Author.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

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Your website sucks

Biznology

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. And not just technology, usability, interfaces, accessibility, or interface, but also content. Now, it’s content marketing, digital PR, social media marketing, etc. Nobody says that anymore. Did you buy a $4.99