Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 110

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

APRIL 20, 2021

A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. With so many people stuck at home, content consumption has skyrocketed — and we’re not just talking about those Netflix binges that kept you occupied during lockdown.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

Ledger Bennett

FEBRUARY 23, 2021

Why is revenue marketing so important? The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. Here are our top 5 tips to help you win the revenue marketing era: 1.

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Lead Ranking Top of Funnel Marketing Management SQO 69

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. Go All-In on Digital Revenue Teams. More than a Mindset. Need stats?

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Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 27, 2018

It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. A marketing stalemate.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.

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Forrester Lead Ranking B2B Top of Funnel 40