Contact Marketing List Brokers Response Rate Vendors 
Biznology
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.
Biznology
FEBRUARY 9, 2016
They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?
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