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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Was it the best tool on the market? Absolutely not.

article thumbnail

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Was it the best tool on the market? Absolutely not.