What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
They both came to the conclusion that validating your assumptions before acting on them was a good idea. This added step of observing the current condition corresponds to the principles of Lean manufacturing and can, to this day, be found embedded in the Toyota Production System. The PDCA model consists of the following steps: Plan.
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