Moving On: Lessons from the B2B Marketing Trenches
Customer Experience Matrix
SEPTEMBER 3, 2012
I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. multivariate tests work.
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