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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? In late 2019, Google Chrome made up more than 56% of the web browser market. The truth is, Google Chrome's third-party cookie phase-out could heavily impact some areas of the marketing and advertising space, while other tactics will still stay pretty much the same.

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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. Evan Hall emphasizes that you can utilize split-testing as a tool for justifying smaller changes that you’re having trouble getting buy-in for: “Budget justification is for testing changes that require a lot of developer hours or writing.

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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. Evan Hall emphasizes that you can utilize split-testing as a tool for justifying smaller changes that you’re having trouble getting buy-in for: “Budget justification is for testing changes that require a lot of developer hours or writing.

SEO 64
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

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The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation ?

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2