Remove Consulting Remove Growth Marketing Remove Marketing Attribution Remove Touchpoints
article thumbnail

Why I Love Marketing Attribution

LeanData

But, thanks to our golden age of technology and transparency, we now have a solution for strategic business growth: marketing attribution. Marketing attribution fills the holes of the past and creates an extremely bright future for businesses everywhere. This is why I love marketing attribution.

article thumbnail

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

article thumbnail

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

This CMO is most likely found in multi-brand firms and those that offer B2B services. The role is likely to involve designing growth strategy, customer insight and analysis, and product design. . One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. Commercialization.

article thumbnail

Marketer of The Month Podcast- EPISODE 089: Building a Marketing Funnel That Understands Your Audience

Outgrow

Why traditional B2B marketing attribution is broken and what you can do about it. Boosting customer acquisition for SaaS through a freemium model. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign. The growing reliance on AI. They’re both flawed.

article thumbnail

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers. 8 SESSIONS ON DATA & ANALYTICS.