Martech

SEPTEMBER 27, 2021

About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 88

Account Based Marketing Advertising Agencies SMB Contingency Planning 88

Directive Agency

MAY 24, 2017

I’m scrolling through featured Snapchat content, as I typically do to avoid productivity at all costs, and suddenly an unprompted advertisement flashes across my screen. After the initial conversion, you can start to look at how you can move that lead further down the funnel towards a sale. Who doesn’t love free stuff?

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Single Grain

DECEMBER 4, 2023

International expansion demands careful planning and adaptation to diverse cultural, regulatory, and economic landscapes. Some of the industries that do best in international expansion include: Challenges of International Expansion While international expansion offers numerous benefits, like anything else, it also presents several challenges.

Work Management 59

Work Management Contingency Planning Marketing Management Top of Funnel 59

Hinge Marketing

JANUARY 31, 2022

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Their third service line is operational business consulting. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Their third service line is operational business consulting. Download The Marketing Planning Guide. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Hinge Marketing

SEPTEMBER 11, 2017

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. They are eager to grow but have no real plan for how to accomplish it. Download The Visible Firm Guide. Strategic Marketing Examples.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96