chiefmartech

APRIL 11, 2016

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. Target Account Data & Predictive Account Scoring.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Does an In-House SEO Have a Fool for a Client? encourage you to restrain your enthusiasm.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Marketing Insider Group

NOVEMBER 17, 2011

Returning from a conference I always have that crazy buzzing going on in my head. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees.

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100