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Is Google Hummingbird a Win For Marketers?

Adobe Experience Cloud Blog

Searches for movie show times, measurement or currency translations, and word definitions already returned answers on Google’s site. With the Hummingbird update, Google is supplying some comparison charts directly on their page. Is Google Hummingbird a Win For Marketers? Search Engine Marketing'

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Book Review: Website Optimization

WebMarketCentral

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Need to sell your search engine marketing program to an executive?

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