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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content. This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

This could include in-depth case studies and interviews with consumers and/or focus groups (tools like Questback can help with this). When different prices appear, the brain makes a rough comparison that is influenced by the anchor.” Market research. A/B testing. ” How to Use Neuromarketing in Your Campaigns.

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