NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Engagio

JULY 10, 2017

Firmographic Information. Chances are, you already have a pretty good idea about the kinds of companies most likely to deliver the big deals. Ask yourself which company characteristics best predict a successful sales process. The answer will likely take the form of: Company size. Technographic information.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

Marketo 121

Marketo Marketing Automation Services Enterprise Management Marketing Management 121

Customer Experience Matrix

SEPTEMBER 19, 2013

Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. These build a large reference database of companies and employees, which they match against records imported from their clients. Some also provide prospect lists of companies that are not already in the client’s own database.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Digital B2B Marketing

JANUARY 20, 2014

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Use third-party data about visitors here to deliver information that is more likely to be relevant to each visitor.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. Display the company’s name (inferred or not) to grab the lead’s attention.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40