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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Companies creating content exist in a competitive environment where every second counts: Links need to show up as quickly as possible after publishing. If you can naturally scale your link building , the faster the links appear, the better it is for companies looking to maximize traffic and visibility. Linking Out.

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How to Build Traffic Generating Links

Sharpspring

Many authoritative companies use the nofollow attribute so that when someone tries to place a link on the company website, they know it is for value and not for an SEO gain. Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable.

Traffic 125
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How to Use Link Building for Improving SEO

seo.co

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Cite yourself on Wikipedia.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Google has become the dominant force in local consumer experiences, keeping as many actions as possible within their own interface instead of sending searchers to company websites. Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry.

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77 Link Building Strategies for SEO in 2022

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.

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77 Link Building Strategies for SEO in 2021

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.