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Managing Marketing Content Across the Customer Life Cycle

Vision Edge Marketing

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Too few marketers have mapped their customer’s buying journey and moved from profiles to personas, and therefore few clearly understand their customer’s life cycle.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. “As You are most certainly not the only one.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100
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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?