Marketing Insider Group

JANUARY 12, 2021

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Event microsite. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Email communications. Splash page on your event website. Branded breakout rooms.

Tips 299

Tips Co-Registration Microsite Pricing 299

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Marketing Insider Group

JULY 1, 2020

Software companies have become tech teachers with how-to videos and eBooks. Your distribution manager will also be manning the controls – your marketing automation software, content management software, and any internal workflow tools your organization uses. REI’s content hub has enough complexity to deserve a microsite.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. For example, here's an inbound link to our co-founder Dharmesh's blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28