Biznology

MAY 16, 2018

In software development, this can be shown on a test server. Software development stories are relatively easy to size. For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers.

Design 163

Design Work Management Marketing Management Microsite 163

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. It was also named a Fall 2021 Content Experience Leader by G2, a 2019-2021 Top-Rated Content Marketing Software by TrustRadius, and a 2019 Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Know Your Target Audience: According to H&R Block, the millennial audience typically files their taxes early using online software.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

xiQ

APRIL 4, 2022

G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes. Marketing account intelligence software, as defined by G2, compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

SmartBug Media

AUGUST 31, 2020

financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SmartBug Media

DECEMBER 27, 2021

Christine Bottagaro is co-founder and chief revenue officer at Resurface Labs, a software company that gives you insight into your application programming interfaces (APIs). All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

ClickDimensions

APRIL 16, 2020

Teleconferencing software is a great example. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential. Also, consider if your target audience has changed. Determine how you can help. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

chiefmartech

JUNE 19, 2023

The concepts of encapsulation, modularity, and reusability have been foundational to the discipline of software engineering. This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error. No developer writes everything from scratch.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Kevin Indig

AUGUST 7, 2023

Zapier's positioning = connect software 👉Example 2: Atlassian’s messaging is all about teams and collaboration. Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. According to LeadMD, 52% of B2B buyers plan to make a hardware or software purchase despite the pandemic, or because of it.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Sprout Social

MARCH 10, 2021

And I say that not to knock the industry, but to recognize the very real struggle for computer and software brands to create compelling content, and connect to their audiences on a deeper, more emotional level. Zendesk is a service-first CRM company that builds software designed to improve customer relationships. Find the insight.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Seismic

MAY 17, 2023

Sales enablement software allows sellers to take brand-compliant, marketing-approved content and updater it for their buyers. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Instead, you can curate content that aligns with their specific needs.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Convince & Convert

APRIL 5, 2016

To assist in the data collection and analysis, DCI (with help from me and the C&C team) used software from LittleBird and RivalIQ to measure influence and engagement, respectively. To see the full list of 25 top mayors, visit the special microsite and download the entire report. Martin Walsh – Boston, Massachusetts.

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Hubspot

NOVEMBER 11, 2020

Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Johnny Cupcakes. 17 Inspiring Examples of Beautiful Blog Homepage Design.

Design 101

Design Examples Best Practices Microsite 101

Customer Experience Matrix

AUGUST 13, 2013

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Here’s an example; using “inventory software:” as a business need: Early stage queries: Inventory software, Inventory software firms, , inventory software for warehouses.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Here’s an example; using “inventory software:” as a business need: Early stage queries: Inventory software, Inventory software firms, , inventory software for warehouses.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SmartBug Media

JULY 22, 2020

Invest in Marketing Automation Software. Use a smart CTA to send them back to that community’s page or microsite. You’ll want to take stock of your existing content, map that content to the stages of the journey, and identify what you have (and what you don’t) before you launch your marketing automation strategy. Modify your messaging.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. But first things first. Interactive Email Opportunities.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

SnapApp

JUNE 7, 2018

When Paycor , a multi-service software solution, wanted to find ways to qualify leads faster, all while boosting first-time appointments, and increasing revenue, so they looked to interactive content to help them reach their goals. Paycor Case Study. Blackbaud Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. It has also changed the way companies market.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Adobe Experience Cloud Blog

MARCH 11, 2015

And to learn more about what Marketo has in store for SXSW check out our microsite. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

BenchmarkONE

NOVEMBER 21, 2019

What Tools They Use: Software and Platforms . 35% of agencies use SEO software/platforms. 31% of agencies use task management software. 29% of agencies use product management software. 22% of agencies use marketing automation software. 21% of agencies use landing page software. 39% of agencies use CRM.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

LeadSloth

AUGUST 11, 2009

E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Computer software followed a similar trend until late April; its positive momentum stalled during May, but rose again in early June. Computer software: 14% above benchmark. Free Software to Get Started.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. If we look at the industry breakdown, computer software leads the way with the most web traffic at 51% above the benchmark. Free Software to Get Started: Free conversational marketing tools are included in HubSpot CRM.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. For more comprehensive management, we showcase some tools that help us, including favorites Marin Software and Clickable.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. Add this to Mister Wong.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Convince & Convert

JANUARY 14, 2016

T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. One of my favorite unexpected, successful examples comes from Marketo, an enterprise software company.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Customer Experience Matrix

DECEMBER 2, 2010

In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). On the other hand, HubSpot’s lead scoring, email and nurture campaigns are quite limited compared with its competitors.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Content Marketing Institute

FEBRUARY 5, 2019

Autodesk’s AutoCAD computer-aided design (CAD) software is used by millions of architects and mechanical engineers. campaign, the company aimed to drive subscriptions by profiling creative entrepreneurs who produce groundbreaking ideas, while highlighting the role its software plays in producing their pioneering projects.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

SnapApp

JANUARY 24, 2017

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Paycor Case Study. . Next, let’s look at what results Blackbaud saw from creating their own content-enabled campaigns. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48