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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

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18 Ways to Guarantee Nobody Misses Your Next Webinar

Hubspot

Here at HubSpot, we know a thing or two about webinars. 3) Set a registration goal. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 30,000 registrants. Excited registrants turn into excited attendees. Which brings us to our next tip. tons of cool stuff!

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18 Webinar Hosting Tips to Guarantee Nobody Misses Your Next Webinar

Hubspot

Here at HubSpot, we know a thing or two about webinars. Set a registration goal. In order for us to break the Guinness World Record for webinar attendees , for example, we hit about 31,100 registrants. That way, if you need to dial up your promotion due to low initial registration numbers, you'll know what to do to fix it.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. For example, Google and Oracle are primarily B2B companies. At HubSpot, we think COS is better than CMS.

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90 CRO Tips from 42 Shopify Experts

Convert

Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Run tests long enough to get reliable results. Focus on the right pages to optimize.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. The best SEO strategy is to help Google make humans happy.