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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Communications to groups and segments (may be personalized and triggered 1:1). I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Communication Style. Architecture.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Email deliverability. For instance, 81% of nonprofits have an active email list size of less than 500,000, compared with 56% for all industries, according to 3,000 responses to Litmus’ 2018 State of Email Survey , which included 241 marketers at nonprofits. That’s both good for business success and for email deliverability.