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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’

Relevance 118
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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.

ROI 50