Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100

SMB Enterprise Management SME Work Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. But, figuring out what you want to do on Twitter is not your “social media strategy” – it’s just a short-term, tactical plan for a platform that survives despite its shortcomings. I'm not even going to try.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125